Lucerne Tourism (LTAG) completed in 2013 regarding overnight stays very gratifying year. According to the data of the Federal Statistical Office (BSF) 1'175'670 overnight stays were recorded last year in the city of Lucerne, which is an increase of 3%. The American guests are mainly responsible for the positive result. In addition, a recovery in European markets emerging.
In 2013 1'175'670 nights of Swiss and foreign guests were registered in the city of Lucerne, which is a increase of around 35,000 overnight stays, respectively. 3% compared to last year and for the fourth time in a row is a new record. The figures show today published by the BFS that Lucerne did well in Switzerland-wide comparison. So the total number of overnights in Switzerland has increased by 2.5% in 2013.
Positive development thanks to more guests from North America and stabilization in European markets
For Lucerne good performance all the guests from North America, preceded responsible - for years Lucerne's most important foreign market. In 2013, around 167,000 overnight stays of US-guests were counted, which means an increase of 14% over the year 2012. Also from the other American markets have positive results to report: Canada has increased by 4.7% and Brazil, still a relatively young market with a lot of P otenzial for Luzern to 23%. The economic and currency-related decline in European markets could be stopped after declining in recent years in 2013 for the first time. From Europe, an increase of 1% was registered in 2013. Wherein moving the absolute figures are still about 23% below the peak in 2008. In particular, the source market the United Kingdom - according to Germany's most important European market - has evolved positively to positive 15.2%. Germany recorded a decline of 1.3%, Italy loses 3%, Frank Eich 6.7% and Russia closes with minus 0.7% as on-year growth. Very positively and Australia / New Zealand, which is actively handled by the LTAG only recently been developed: With 52,000 overnight stays per year, Oceania moved now at the height of the traditional market of Great Britain and registered in 2012 compared to an increase of 24.6%. The Asian markets move with -1% on the previous year. China recorded with -5.7% a slight decrease, but has evolved over the last five years, s very positive with an increase of 41.8%. Increases are also recorded from Thailand with + 21.4%, from Taiwan with +24.4 and from the Gulf States with 15%. The home market of Switzerland shows with 312'698 overnight stays, respectively. with an increase of 0.3% and is stable with a share of 27%% remains the most important source market for the city of Lucerne.
Welcome increase in the Lake Lucerne Region
The experience Lake Lucerne Region 3'414'116 registered overnight stays, which means an increase of 2.9% over the previous year last year. In the region especially the remote markets Gulf States concluded with + 39.1% + 31.2% with Thailand, Taiwan (China) with + 23.4%, 22.5% and Brazil with + USA + 15.8%. pleasing from. India, however, has decreased by 14.6%. The fall of the Euro-markets could be stopped: Germany recorded with -2.1%, although a decline, it allowed increases from the markets of Spain (+ 25.1%), United Kingdom (+ 21.4%) and Poland (+ 11.5%), an increase of 3.9% of all European markets. The home market of Switzerland has concluded with a loss of nearly 0.2% on the previous year. The "spa and wellness area" Weggis Vitznau Rigi showed solid growth of 6.2%. In the lake region, the vast majority of all guests from Switzerland (61%) came from. Then follow guests from Germany (13%), China (4%), United Kingdom (4%), the Netherlands (2%) and the USA (2%).
Success and less risk thanks to excellent guest mix
Lucerne has benefited in recent years of economic difficulty for tourism from strong brand, an active market development and a variety of guests offer. The Lake Lucerne Region has a very good and balanced guest mix with visitors from the home market, Switzerland, America, Asia, Europe and Australia. About 27% of guests are from Switzerland in Lucerne. The other European markets accounted for 25%. 15% of all passengers travel from the most important foreign market, the USA / Canada (resp. 17% of the source market Northern Central and South America) to 26% in the Asian markets, 4% from Australia and New Zealand and 1% of all guests in Lucerne come from Africa.
Very good performance in benchmark studies and evaluation platforms
Can Luzern despite the difficult for the tourism business past years mainly due to its "natural events" such as meadow compete for a high density of attractions in a small space and the location on the lake with the international competition. Other reasons are above average utilization, a good positioning in the growth markets of Asia and well functioning cooperation with the tourism service partners within the region of Lake Lucerne. Also published in the January 2014 study by the economic research institute BAK Basel shows that Lucerne is successful in international comparison and still performs better than a year ago: New Lucerne is the most successful summer destination and cuts as a year-round destination among Swiss destinations at rank 1, international on the excellent rank 5 from. A good indicator of the popularity and success of a tourism destination are also analyzes the various online review sites: The provider will be assessed directly by guests and therefore stand there next to the image of a destination is not primarily tourism economic factors but also effectively lived experiences of guests in the center. Lucerne has cut off in 2013 on the evaluation platform HolidayCheck successful and together with seven prestigious destinations such as Paris, London, Lisbon or Marrakesc h a "Destination HolidayCheck Award" in 2013 in the category "City Breaks" won. For this s ranking 900'0000 reviews of 1.5 million users for 25,000 destinations are evaluated during 12 months.
The medium-term development of tourism is highly dependent on economic conditions and exchange rate developments that affect the travel behavior of the population in various source markets. Medium term, the experience Lake Lucerne Region but with strengths as a city destination but ideally positioned as Alpine Destination: According BAKBASEL be held a catch-up after a turnaround in 2013 in 2014, which also recover in particular the Euro-markets and to an increase of 2.6% is expected. According BAKBASEL will expire this catching-up process in 2015 and the numbers will evolve towards long-term growth. The Lake Lucerne Region should va thanks to the potential in the Asian growth markets recover very well. For a positive view of the future are also several projects for the expansion of the tourist offer: investment in hotel infrastructure in Andermatt or Bürkenstock and the additional capacity in the conference center (Messe Luzern). The cooperation within the region and to strengthen the brand Lucerne will in the medium term positive impact on the number of overnight stays. In 2014, the tourism LTAG for the Lake Lucerne Region expects growth of 2%.
source:www.luzern.com
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