Did you know that tourism is the first sector of e-commerce to services, cultural products, apparel, technical products, beauty, appliances, etc. Online sales are growing steadily for several years and attitudes are changing almost as fast as the technologies and services available. What are the key figures and trends of e-tourism which marked the year 2013 in France?
Many studies have been published on the Internet, few of them are located on the French market. Following this article, I propose an infographic inspired by a selection of key figures that illustrate the trends of the past year and the main lessons that can be learned.
With growth of only 3% in 2013, online sales in major travel sites continue to grow but stall. The reasons are probably multiple and not exhaustive:
market matures,
economic conditions leads to budget cuts household vacation whether online or offline,
distribution networks are increasingly fragmented and tenors are losing ground to new entrants like sites from the collaborative economy that are rarely part of the panels.
It is not hastily conclude that e-tourism is a species endangered with all the same economic weight estimated at € 12.4 billion! In 2015, the French e-tourism is expected to rise to 23 billion euros, or 18% of the European market according to PhoCusWright.
Google is carving the lion's share of revenue with advertising euros per day 200,000 for single tourism market in France! We understand that the launch of Google Flight Hotel Finder and Google is still subdued. Too success of these sites for booking airplane tickets and hotel could be a loss for the competing sites ... and major advertisers on Google! Precisely, it will be interesting to monitor the distribution and the inflection point of ad budgets between purchases Sponsored Research Network (Adwords) and purchases positioning on Google Flights and Google Hotel Finder. Although in the end the winner will be the same!
Among the French parties who use the technology before, during and after their stay remain the majority. The maturing Generation Y hyper connected, innovations that cover more needs travelers will necessarily make the trend grow! And more social mobility networks still show curves of large increases in tourism and private actors should alert the public as on current issues of digital tourism. And matter, Fleur Pellerin, our young minister whose duties include the promotion of Tourism and French from abroad, launched a strong message wanting erect France in digital pioneer tourism and in particular with regard to the m tourism.
Travel agencies online have been getting a lot of them in 2013! And because commercial success is up to the unforgiving conditions they impose on tourist services members. The fact remains that sites like Booking.com enjoy an unprecedented reputation with the general public and that the performance of their booking solutions provide them to transform the search for available for purchase with efficient!
Finally, the key word to remember for online tourism in 2013, is the word "collaborative". Tourism sites from the collaborative economy abound and are growing in popularity. I also published an overview of new trends in collaborative journey that will already be urgent update! First and foremost Airbnb much talked about, sometimes too much in view of the beautiful French successes as Bedycasa. That said, no one can deny its exponential success.
This year 2013 has been rich in significant events in the e-tourism! 2014 could also book many new more or less expected as connected objects that are already invading our lives and that presaged many innovations in tourism.
Many studies have been published on the Internet, few of them are located on the French market. Following this article, I propose an infographic inspired by a selection of key figures that illustrate the trends of the past year and the main lessons that can be learned.
With growth of only 3% in 2013, online sales in major travel sites continue to grow but stall. The reasons are probably multiple and not exhaustive:
market matures,
economic conditions leads to budget cuts household vacation whether online or offline,
distribution networks are increasingly fragmented and tenors are losing ground to new entrants like sites from the collaborative economy that are rarely part of the panels.
It is not hastily conclude that e-tourism is a species endangered with all the same economic weight estimated at € 12.4 billion! In 2015, the French e-tourism is expected to rise to 23 billion euros, or 18% of the European market according to PhoCusWright.
Google is carving the lion's share of revenue with advertising euros per day 200,000 for single tourism market in France! We understand that the launch of Google Flight Hotel Finder and Google is still subdued. Too success of these sites for booking airplane tickets and hotel could be a loss for the competing sites ... and major advertisers on Google! Precisely, it will be interesting to monitor the distribution and the inflection point of ad budgets between purchases Sponsored Research Network (Adwords) and purchases positioning on Google Flights and Google Hotel Finder. Although in the end the winner will be the same!
Among the French parties who use the technology before, during and after their stay remain the majority. The maturing Generation Y hyper connected, innovations that cover more needs travelers will necessarily make the trend grow! And more social mobility networks still show curves of large increases in tourism and private actors should alert the public as on current issues of digital tourism. And matter, Fleur Pellerin, our young minister whose duties include the promotion of Tourism and French from abroad, launched a strong message wanting erect France in digital pioneer tourism and in particular with regard to the m tourism.
Travel agencies online have been getting a lot of them in 2013! And because commercial success is up to the unforgiving conditions they impose on tourist services members. The fact remains that sites like Booking.com enjoy an unprecedented reputation with the general public and that the performance of their booking solutions provide them to transform the search for available for purchase with efficient!
Finally, the key word to remember for online tourism in 2013, is the word "collaborative". Tourism sites from the collaborative economy abound and are growing in popularity. I also published an overview of new trends in collaborative journey that will already be urgent update! First and foremost Airbnb much talked about, sometimes too much in view of the beautiful French successes as Bedycasa. That said, no one can deny its exponential success.
This year 2013 has been rich in significant events in the e-tourism! 2014 could also book many new more or less expected as connected objects that are already invading our lives and that presaged many innovations in tourism.
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